KFF Scholarship Awards
Refreshed KFF’s student awards campaign to appeal to modern students
Developed “Fund Your Dreams” tagline to create an aspirational connection to a student’s education journey
Image selection and treatment updated to accurately reflect modern teens
Customer Email Outreach
Oversaw design and deployment for a variety of customer communications
Developed, photographed and produced branded stop-motion video for KFF’s customer birthday messages
Recorded data (open, bounce, and click rates) and identified insights/opportunities for future communications
Managed Do Not Call and Do Not Email data to ensure communications were following Canadian Anti-Spam Legislation (CASL)
Asset Rebranding Animation
Redesigned various assets in anticipation of rebrand
Elevated available stock photo by turning it into an animation. Resulted in a more engaging customer birthday communication
Prepared email templates for move to Salesforce cloud platform
Print Material
Developed an array of print media (posters, post cards, direct mail, banners etc.) for internal and customer facing campaigns
Created a set of local marketing material templates for sales team to utilize, resulting in marketing team having more time to develop future strategies
Ensured all print material met printer specifications (colour settings, crop, resolution etc.)
Sales Aid Presentation
Recreated sales aid presentation from scratch to align with new branding
Resulted in positive feedback from sales team as it was a primary tool used when meeting prospects
Managed all updates through each quarter as company policies/services evolved
Worked closely with translator to create an equally impactful French Canadian version
Curated a robust image library for departments to pull from to ensure all client facing material maintained cohesion
Digital Assets and Contest Generation
Spearheaded development of online local contest templates for sales representatives to utilize
Generated and monitored online entry pages
Facilitated link of entry pages to sales representative’s leads portal
Curated social media posts, QR codes and posters for representative’s to promote their contests
Worked with legal team to ensure all contests followed Canadian sweepstakes rules
Material for New Customers
Refreshed welcome certificates to be more on brand, ensuring a good first impression with our new customers
Customers and sales team could download these certificates and add in the child’s name plus a motivational message
Refreshed language options to appeal to diverse customer base