The 3-Pointed Star gets a 6ix worthy tune-up.

Localizing this iconic luxury car brand was my main objective at Mercedes-Benz Toronto Retail Group. Previous marketing addressed a broad target audience so I Initiated a strategy to curate local content to engage the existing client base and gain more immediate leads.

In addition to managing social media channels, I executed a variety of marketing campaigns to assist in maintaining their number one luxury car brand in Canada title.

• Coordinated content generation with Mercedes Benz dealerships

• Captured, edited, and posted a variety of social media and print content

• Localized content contributed to a 25% increase in followers and greater engagement in the GTA